Looking for a luminous cool blonde at home?
Introducing renovated permanent colour Preference Cool Blondes by L'Oreal Paris with new oil-in-gel formula!

Benefits of Preference by L'Oreal Paris
• Anti-Brass Mask enriched with purple dyes to neutralise yellow undertones.
• Up to 6 weeks of anti-brassiness care
• Up to 8 weeks of fade-defying colour*
• Multidimensional Colour and High-Impact Shine

Read the instructions and do patch test 48 hours before use,

1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly,

2.) Apply colour and leave for recommended time,

3.) Follow with conditioner and rinse