Made in Italy Mild: It is a mild wash that is gentle on the skin. Fragrance-free: It is fragrance-free, so it will not irritate your baby’s skin. Tear-free: It is tear-free, so it will not sting your baby’s eyes. Hypoallergenic: It is hypoallergenic, so it is less likely to cause an allergic reaction. Moisturizing: It contains moisture-locking ingredients that help to keep the skin soft and hydrated. Easy to use: It is easy to apply and rinse off. Nourishing: It contains ingredients that help to nourish and protect the skin. Safe for daily use: It is safe to use every day, even on babies with sensitive skin.